• Over 4,000 individuals participated in the certification process worldwide.

• Evaluations covered 5 major subjects: storytelling, wine, spirits, bartending, and specific brands.

• Multiple evaluation formats, including written tests, practical evaluations, and narrative assessments.

• 1 esteemed certification title: 'Certified Brand Ambassador'.

• A tangible increase in sales resulted from enhanced client experiences delivered by the certified brand ambassadors.

• Continuous feedback and improvement processes instituted, ensuring ongoing relevance and standard elevation in the industry.

Challenge

The Wine & Spirits industry giant turned to me with an ambitious objective. They sought to develop a comprehensive suite of evaluations covering a plethora of subjects, including storytelling, knowledge of wines and spirits, bartending skills, and specific nuances of the client's brands. The core purpose of these evaluations was to gauge proficiency across various training stages. The pinnacle of this endeavor was the certification of brand ambassadors, ensuring they represented the brand with unmatched expertise and fervor.

Outcome

The meticulously designed evaluations bore fruit. As brand ambassadors underwent these evaluations and training, their proficiency levels soared. Armed with in-depth knowledge and skills, they delivered exceptional client experiences, leading to a marked increase in sales.

Process Notes

PHASE ONE: Defining and Strategy Development

1. Defining: The journey began with a holistic understanding of the Wine & Spirits industry, the client's specific brands, and the desired outcomes from the brand ambassadors. Through collaborative sessions, we identified key knowledge areas and skills required for brand ambassadors to excel.
    

2. Developing the Strategy: With a clear roadmap in place, we started crafting the evaluation strategy. This involved deciding on evaluation formats, frequency, and benchmarks for certification.

PHASE TWO: Content Creation

1. Evaluation Creation: With the subjects in mind, we designed a series of rigorous evaluations. These ranged from written tests assessing knowledge of wines and spirits to practical evaluations of bartending skills. Storytelling evaluations, crucial for brand representation, gauged how well ambassadors could weave brand narratives.
    

2. Feedback Loops: Post-evaluation feedback was provided to participants, highlighting areas of strength and opportunities for growth. This ensured continuous learning and improvement.

PHASE THREE: Implementation and Communication