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Improve Clients Experience
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Client: Beauty Industry
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Target: Beauty Consultants & Brand Ambassadors
By the Numbers
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20 countries
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A training trilogy designed to:
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​Understand the client
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Recognize client personalities
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Decipher purchase motivations
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Over 90 minutes of comprehensive mobile training content (30' each) delivered.
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1 accurate communication plan executed both pre- and post-launch.
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The unforgettable client experiences crafted by the Boutique Consultants resulte.
Challenge
The beauty industry powerhouse approached me with a unique challenge: to design a trilogy that would empower their Boutique Consultants to understand their clients better recognize the intricacies of their personalities and purchase motivations. The objective was twofold: to make these consultants outstanding brand ambassadors and to create a rich tapestry of training materials that included mobile courses, videos, quizzes, challenges, and more.
Outcome
The results were astonishing. The training not only elevated the capabilities of the Boutique Consultants but also translated into tangible business outcomes. There was a noticeable uptick in sales, a testament to the unforgettable client experiences these consultants could now craft.
Process Notes
PHASE ONE: Defining and Strategy Development
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Defining: The journey commenced with a detailed working session with the client. This deep dive clarified the organization's pain points and challenges related to client experience. Together, we delineated and prioritized the needs and objectives of the business and its valued customers.
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Developing the Strategy: Leveraging insights from our defining session, I distilled the core pillars integral to the training. A meticulously crafted training blueprint was conceived, ensuring it was primed to address the identified challenges and meet the set aspirations.
PHASE TWO: Content Creation
Mobile Course Creation:
The core of the initiative was the development of a robust 90-minute mobile training course. I infused this course with a rich medley of elements to captivate and educate the learners, which encompassed:
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Engaging instructional videos
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Thought-provoking quizzes
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Challenges to reinforce and test understanding
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Exquisite images, custom-designed to resonate with the beauty industry's ethos.
PHASE THREE: Implementation and Communication
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Implementation: Armed with the training content, the next leg of the journey was its global roll-out across 20 countries. This phase ensured that Boutique Consultants, irrespective of their location, were equipped with the same caliber of training.
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Communication Plan: I'm a staunch believer in the power of effective communication. Thus, a comprehensive communication blueprint was architected. This plan not only prepped the consultants ahead of the training launch but also facilitated a feedback loop post-training, enabling continuous improvements.
The "Improve Clients Experience" mobile training project was an unmitigated success. Operating across 20 countries and with a generous budget, I delivered a training program that transformed Boutique Consultants into Brand Ambassadors par excellence. The surge in sales and the creation of unparalleled client experiences post-training are a testament to its significant impact.